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2014 Melbourne Art Fair

As Issue 28 hits the stands, Melbourne opens its doors to the international art community, with the annual Melbourne Art Fair 13 – 17 August.

Renowned as Australia’s longest running and most established art fair, for 25 years the Fair has been a base from which to garner insights into the latest contemporary art.  Set within the stage of the historical Royal Exhibition in Melbourne’s Carlton Gardens, the Melbourne Art Foundation has organised 70 leading galleries from Australia, New Zealand and the international surrounds.

Daniel-AgdagMelbourne Art Fair Director Barry Keldoulis, overseeing his first fair, drew attention to the importance of having the best selection of contemporary art from Australasia commenting: “We’re excited to have attracted the foremost galleries and artists from the region to participate. Galleries will present a diverse range of works spanning paintings, works on paper, photography, sculpture, new media and installation work by both established and emerging talent.”

For this grand event the expansive galleries of the Great Hall will be organised into two sections, divided between the MAF galleries section of established galleries, and the MAF platform. Galleries including Alcaston Gallery, Sullivan+Strumpf, Fehily Contemporary and Hugo Michelle Gallery are just a few of the established galleries that will be presenting their leading artists. Sullivan+Strumpf will be introducing a new body of work by Australian artist Sam Leach.

An exciting project by Fehily Contemporary will involve a new major site-specific installation by Ken + Julia Yonetani, The Last Supermarket, created especially for the Melbourne Art Fair. Recreating a real-life size supermarket, each of the ‘goods’ are made entirely of pure white salt, sold separately or in a ‘food bowl’ display; it is a playful commentary on the role of art fairs and the issues of environmental sustainability.

For the first time Melbourne Art Fair will welcome internationally renowned Pearl Lam Galleries in the MAF galleries section. The gallery, which has bases in Hong Kong, Shanghai and Singapore, will exhibit works by Zhu Jinshi, Su Xiaobai, Sun Juju, Li Xiaojing, Lan Zhenghui and Wang Dongling.

Whether you are a budding art enthusiast or an avid art collector, the Melbourne Art Fair is an all-inclusive event that aims to engage the public in rich artistic dialogues with industry leaders. Alongside the Fair will be Melbourne Art week, a seven-day citywide program starting 11 August until Sunday 17 August. Open to all ages its program includes lectures, forums, free children’s workshops and interactive events.  At the opening night of the Fair, as apart of artist talks and walks, artist Luke Roberts will engage the audience with his most celebrated persona, her divine holiness Pope Alice.

MEG-COWELL-Astrid-2014-Giclee-Print-edition-of-5-133-x-92cm--Image-courtesy-of-the-artist-and-Flinders-Lane-Gallery

A greatly anticipated highlight of the public Lectures and Forums program will be the Melbourne Art Fair Keynote Lecture on Monday 11 August, presented by the highly regarded Pearl Lam, Director of Pearl Lam Galleries, who is a critical voice in the Asian art market.

The MAF Platform will be a vibrant display of the best emerging talent, with curated galleries and artist run initiatives younger than five years, including MAF exhibitors .M Contemporary and blackartprojects.

Aiming to push conceptual boundaries and present to the public the latest in cutting edge contemporary art, the fair has announced the inaugural MAF Video, a new section devoted to new media and moving image. Co-curators Simone Hine and Kyle Weise, co-founding Directors of Melbourne’s not-for-profit Screen Space, have been charged with selecting leading Australian contemporary artists for the production.

Amongst the 300 artists that will be shown at Melbourne Art Fair, not to be missed is MAF Edge, an exhibition platform solely devoted to experimental contemporary art practices. Jacqueline Doughty, Deputy Director at Gertrude Contemporary has been announced as Curator of MAF Edge 2014. The performance “Social Capital” is a collaborative piece by an interactive group of established performance artists who blur the boundary between artist and audience. Aimed at characterising art as an interaction between people rather than a viewer and an object, the work will draw audience members into unexpected encounters.

Artist Profile will also be at the Fair presenting our latest project ‘Your Friend the Enemy’, a preview of which will be on display at our stand. With the 2015 centenary of the Gallipoli campaign next year, Artist Profile was involved in documenting the making of the commemorative World War 1 visual arts project. Be sure to come by and discuss with us your inspired artistic thoughts and musings.

The 2014 Melbourne Art Fair is setting up to be an exciting cross-section of the region’s visual art scene. A well-respected institution, it is critical for stimulating attention to the diversity and strength of artists emerging from Australasia. At this stage, 2014 seems to be yet another promising year for this premier event.

EXHIBITION
Melbourne Art Fair
13 to 17 August, 2014
Royal Exhibition Hall, Melbourne

 

Image 1: Daniel Agdag, The Birdhouse, 2014, Cardboard, trace paper, mounted on wooden base with hand-blown glass dome, 58.5 x 30.5 cm
Image 2: Meg Cowell, Astrid, 2014, Giclee Print edition of 5 133 x 92cm 

Image courtesy of the artists, MARS Gallery and Flinders Lane Gallery

 

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